Connecting the dots between business, data and innovation
I’m a digital product designer, a problem solver, a system tinkerer, and a believer that everyone can be creative.
With distractions surrounding us, we all need space to switch off, reflect and re-frame problems. I use time away from the screen to explore new ideas, experiment with different approaches, and learn from both successes and failures.
I draw inspiration from the boundless possibilities of future tech, the imaginative worlds of science fiction, the artistry of animation, and the clarity of data visualization. I am a lifelong learner, always eager to explore and embrace new knowledge.
Creating positive outcomes through design and experiementation.
Embracing uncertainty
Zooming out to understand the root cause of a problem gives us perspective and enables us to embrace ambiguity and adapt to create more impactful solutions.
By using a combination of service, experience, and behavioural design I create interventions and products that engage, cut through the chaos, and drive positive change.
Thinking differently
Finding the space for insight through collaboration and workshops brings us closer together and creates bonds that help improve the work that we create. This allows us to switch perspectives, look outside of our microcosm and see problems from a different perspective.
“Fenton simplifies complexity into experiences that feel nothing short of obvious.”
— Marina Suholutsky, Product Owner, IBM