Driving positive outcomes through fast paced experimentation.
I build communities that drive innovation through culture change using tried and tested frameworks to reduce the fear of failure.
About me
Design leadership, connecting the dots between data, innovation and value
I’m a hands-on digital product design leader with deep experience in cx strategy, service design, experience design, and digital communication.
I thrive on turning complex challenges into intuitive, insight-driven experiences that shift customer behavior and deliver real value. Whether I’m leading teams, running workshops, or diving into research, I bring a human-centered mindset to every phase of the design process.
Fenton Butcher
Digital Product Design & UX Lead
Facilitating change
I use a combination Service, Experience, and Behavioural design techniques to run discovery workshops and unpick the root cause of a problem before thinking about any solution.
Combined with Ai driven workflows to streamline research analysis and understand where to focus our attention at speed without lack of quality.
Thinking differently
Finding the space for creativity and deep thought through collaboration and workshops leads to more innovative solutions, brings teams closer together and creates bonds that help improve the work that we create.
I use metric driven insights to understand the right problem to solve and show game-changing value.
“Fenton simplifies complexity into experiences that feel nothing short of obvious.”
— Marina Suholutsky, Product Owner, IBM